Rede Tupi

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Rede Tupi

Type	Television network
Country	Brazil
Founded	18 September 1950 (1950-09-18) by Assis Chateaubriand
Headquarters	São Paulo Rio de Janeiro
Owner	Diários Associados
Parent	Rádio Difusora de São Paulo S.A.
Launch date	18 September 1950 (1950-09-18)
Dissolved	18 July 1980 (1980-07-18) (29 years and 10 months)
Former affiliations	see "Broadcasters"
Language	Portuguese
Replaced by	SBT (SP) Rede Manchete (RJ)

Rede Tupi (Portuguese pronunciation: [ˈʁedʒi tuˈpi]; in English, Tupi Network) was a Brazilian commercial terrestrial television network. Its flagship station, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1950 by journalist Assis Chateaubriand.^[1] It was owned by Diários Associados, one of the largest media conglomerates of the 20th century, owner of several newspapers, magazines, and radio stations.

Named after the Tupiniquim tribe in Brazil, Rede Tupi was a pioneer in television programming in South America, setting the tone for the best telenovelas, news programming, sports, and entertainment in the 1950s and 1960s, such as TV de Vanguarda (Vanguard TV), O Repórter Esso (The Esso Reporter), Alô Doçura, Clube dos Artistas (1952–80), Beto Rockfeller, O Mundo é das Mulheres (The World is for Women) and many more. It led the way for the establishment of television stations throughout Brazil, and in 1960, beat other stations in broadcasting via satellite (the first Brazilian TV network to achieve such a feat) in honor of the formal opening of Brasilia.

Its success prompted other nations in the continent to have television stations. The network added new talent to Brazilian show business, which was then a thriving industry depending on films and radio. During the 1960s, its programs revolutionized television through animation, humor, comedy and children's shows plus the telenovelas that gave rise to the launch in 1965 of its rival network in Rio de Janeiro, Rede Globo.^[2][3]

The network was formed in the 1970s, with members as co-brothers of the Diários Associados and affiliates. Its flagships were TV Tupi São Paulo and TV Tupi Rio de Janeiro. Due to a history of management problems, which resulted in a financial crisis, Tupi had part of its licenses revoked by the Government of Brazil in July 1980, shutting down the network. The station's assets were acquired by the Silvio Santos Group (owner of SBT), by the Bloch Group (owner of Rede Manchete, which would be extinguished in 1999 and would have its concessions acquired by RedeTV!) and by the Grupo Abril (which would operate MTV Brasil from 1990 to 2013, replacing it with Ideal TV and then selling its concession in 2015 to Spring Comunicação, which would found Loading in 2020, but had the sale of the concession annulled in 2020 and later revoked in 2021, which culminated in the return of Ideal TV in its place).^[4]