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Rookie (magazine)

Rookie
Type of site
Online magazine
EditorTavi Gevinson
URLrookiemag.com
CommercialYes
Current statusDefunct

Rookie was an American online magazine for teenagers created by fashion blogger Tavi Gevinson.[1] Rookie published art and writing from a wide variety of contributors, including journalists, celebrities, and the magazine's readers. The subject matter ranged from pop culture and fashion to adolescent social issues and feminism.[2] Rookie's content was divided into monthly "issues", each built around a theme.[3] It updated five days a week, three times a day: roughly just after school, at dinnertime, and "when it’s really late and you should be writing a paper but are Facebook stalking instead."[4]

  1. ^ "Rookie » Editor's Letter". 30 November 2018.
  2. ^ Cornish, Audie (25 September 2011). "No Longer A 'Style Rookie,' Teen Sets Fashion Scene". Weekend Edition Sunday. NPR. Retrieved 10 May 2012.
  3. ^ Peiser, Jaclyn (December 13, 2018). "Rookie Cataloged a Generation of Girlhood". The New York Times. Retrieved January 30, 2024.
  4. ^ Gevinson, Tavi (1 September 2011). "Editor's Letter September 2011: Beginnings". Rookie. Retrieved 10 May 2012.

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