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Sergio Zyman
Sergio Zyman | |
|---|---|
| Born | July 30, 1945 |
| Nationality | [American] |
| Occupation | Marketer |
| Known for |
|
| Notable work | The End of Marketing as We Know It (2002) |
Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."
- ^ Denny, Stephen. Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Portfolio Hardcover, 2011, p. 86-89.
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