Slacktivism

Slacktivism (a blend of slacker and activism) is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment.^[1] Additional forms of slacktivism include engaging in online activities such as liking, sharing or tweeting about a cause on social media, signing an Internet petition,^[2] copying and pasting a status or message in support of the cause, sharing specific hashtags associated with the cause, or altering one's profile photo or avatar on social network services to indicate solidarity.

Critics of slacktivism suggest that it fails to make a meaningful contribution to an overall cause because a low-stakes show of support, whether online or offline, is superficial, ineffective, draws off energy that might be used more constructively, and serves as a substitute for more substantive forms of activism rather than supplementing them, and might, in fact, be counter-productive.^[3] As groups increasingly use social media to facilitate civic engagement and collective action,^[4][5] proponents of slacktivism have pointed out that it can lead to engagement and help generate support for lesser-known causes.^[6][7][8]