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Speedo
 | |
| Company type | Private |
|---|---|
| Industry | |
| Predecessor | Danomic Investments Ltd. |
| Founded | 1914 in Sydney, Australia |
| Founder | Alexander MacRae |
| Fate | Acquired |
| Headquarters | , England |
Area served | Worldwide |
Key people |
|
| Products | |
| Parent | Pentland Group |
| Website | www |
| Footnotes / references [1] | |
Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.[2] The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence,[3] which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.[4]
In accordance with its Australian roots, Speedo uses a boomerang as its symbol.[5] Due to its success in the swimwear industry, the word Speedo has become a generic trademark for racing bathing suits.
- ^ "Speedo International Limited: Private Company Information". BusinessWeek. Bloomberg L.P. Archived from the original on 22 April 2008. Retrieved 15 January 2011.
- ^ "Speedo". Speedo.com. Warnaco Group.
- ^ Warnaco (2010). "2009 Annual Report on Form 10-K" (pdf). Warnaco 2009 Annual Report: 1–3.
- ^ "Speedo International Parent Company buys Speedo North America for $170 Million". Swimswam. 9 January 2020. Retrieved 10 January 2020.
- ^ Naughton, Keith (20 June 2008). "Speedo: Making a Splash". Newsweek. Retrieved 29 December 2018.
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