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TBWA\Chiat\Day
| Company type | Division |
|---|---|
| Industry | Advertising |
| Predecessors |
|
| Founded | 1995 |
| Headquarters | Chiat/Day Building, , United States |
| Parent | TBWA Worldwide |
| Website | tbwachiatday |
TBWA\Chiat\Day (/ˈtʃaɪ.æt/ CHY-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.[3]
- ^ Nudd, Tim (October 6, 2011). "Lee Clow: Steve Jobs Was the 'Most Amazing Person I Have Ever Known'". Adfreak (blog). Adweek. Retrieved October 8, 2011.
- ^ Alburty, Stevan (December 31, 1996). "The Ad Agency to End All Ad Agencies". Fast Company. Retrieved June 6, 2012.
- ^ TBWA Worldwide (5 January 2015). "Rob Schwartz Appointed CEO, TBWA\Chiat\Day New York". prnewswire.com (Press release). Retrieved 20 March 2018.
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