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Test screening
A test screening, or test audience, is a preview screening of a film or television series before its general release to gauge audience reaction. Preview audiences are selected from a cross-section of the population and are usually asked to complete a questionnaire or provide feedback in some form. Harold Lloyd is credited with inventing the concept, having used it as early as 1928. Test screenings have been recommended for starting filmmakers "even if a film festival is fast approaching".[1]
- ^ Jones, Chris; Jolliffe, Genevieve (2006). The guerilla film makers handbook (3rd ed.). Continuum. p. 359. ISBN 978-0-8264-7988-4.
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