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The Smiley Company
 | This article may be confusing or unclear to readers. (November 2023) |
 | |
| The Smiley Company | |
| Formerly | The Smiley Licensing Corporation Limited (1996–2001)[1] |
| Company type | Private company limited by shares |
| Industry | Brand licensing, Marketing |
| Founded | 1971 in France 19 September 1996 in London, England (as The Smiley Licensing Corporation Limited)[1] |
| Founder | Franklin Loufrani |
| Headquarters | London , England |
Area served | Global |
Key people | Franklin Loufrani (Founder & President) Nicolas Loufrani (CEO) |
| Revenue | $ 538 million (2020)[2] |
Number of employees | 40 (2016)[3] |
| Subsidiaries | SmileyWorld |
| Website | Official website  |
SmileyWorld Limited,[1] trading as The Smiley Company,[4] is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries.[5][6][7][8] The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.[9][10]
- ^ a b c "SMILEYWORLD LIMITED overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2024-12-06.
- ^ "The Top Brands of the Decade". License magazine. December 2020. Archived from the original on 2021-10-27. Retrieved 2024-08-15.
- ^ Hervez, Marc (9 May 2016). "Qui a Inventé le Smiley? Son Histoire va Vous Surprendre". Le Parisien.
- ^ "Terms & Conditions - Smiley® Originals". Smiley. Retrieved 2024-12-06.
- ^ Loignon, Stéphane (3 August 2009). "Ses Petits Smiley Lui Rapportent de Plus en Plus Gros". Capital. Archived from the original on 16 February 2017. Retrieved 5 August 2017.
- ^ "Wal-Mart Seeks Smiley Face Rights". BBC News. 8 May 2006. Archived from the original on 4 November 2012. Retrieved 5 August 2017.
- ^ Owen, Jeremy (29 March 2016). "Profile: Smiley World". Transform Magazine. Archived from the original on 5 August 2017. Retrieved 5 August 2017.
- ^ WE LOVE BRANDS - The Smiley Company page 10 Archived from the original on June 30, 2021
- ^ Yvernault, Veronique (30 April 2014). "Smiley, Souriez, c'est Français!". LSA. Archived from the original on 17 November 2015. Retrieved 5 August 2017.
- ^ Pani, Priyanka (20 January 2014). "Smiley Bets Big on Merchandise Market". The Hindu BusinessLine. Archived from the original on 26 June 2014.
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