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Toutiao

Toutiao
Website logo 2023
Native name
今日头条
FoundedAugust 2012 (August 2012)
OwnerByteDance
Founder(s)Zhang Yiming
ServicesInformation recommendation engine
URLwww.toutiao.com Edit this at Wikidata
Jinri Toutiao
"Jinri Toutiao" in Simplified (top) and Traditional (bottom) Chinese characters.
Simplified Chinese今日头条
Traditional Chinese今日頭條
Literal meaningToday's Headlines
Transcriptions
Standard Mandarin
Hanyu PinyinJīnrì Tóutiáo
Bopomofoㄐㄧㄣ ㄖˋ ㄊㄡˊ ㄊㄧㄠˊ
Gwoyeu RomatzyhJinryh Tourtyau
Wade–GilesChin1-jih4 T'ou2-t'iao2
IPA[tɕinɻî] [tʰǒʊtʰjǎʊ]
other Mandarin
Xiao'erjingدٍ ژِ ﺗِﻮْ ﺗِﯿَﻮْ
Hakka
RomanizationKîm-ngit Thèuthiàu
Yue: Cantonese
JyutpingGāmyaht Tàuhtìuh
Southern Min
Hokkien POJKin-á-ji̍t Thâutiâu
Toutiao
Simplified Chinese头条
Traditional Chinese頭條
Literal meaningHeadlines
Transcriptions
Standard Mandarin
Hanyu PinyinTóutiáo
Bopomofoㄊㄡˊ ㄊㄧㄠˊ
Gwoyeu RomatzyhTourtyau
Wade–GilesT'ou2-t'iao2
IPA[tʰǒʊtʰjǎʊ]
other Mandarin
Xiao'erjingﺗِﻮْ ﺗِﯿَﻮْ
Hakka
RomanizationThèuthiàu
Yue: Cantonese
JyutpingTàuhtìuh
Southern Min
Hokkien POJThâutiâu

Toutiao (头条, "headlines") or Jinri Toutiao (今日头条, "Today's Headlines") is a Chinese news and information content platform, a core product of the China-based company ByteDance. By analyzing the features of content, users and users' interaction with content, the company's algorithm models generate a tailored feed list of content for each user.[1]

Toutiao is one of China's largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques,[1][2] with 120 million daily active users as of September 2017.[3] It is also one of China's largest demand-side platforms.[4]

  1. ^ a b "The dream of Toutiao". Jie Mian. Archived from the original on 2017-01-04. Retrieved 2015-09-06.
  2. ^ "Toutiao to develop the Internet?". Hu Xiu. Archived from the original on 2015-09-19. Retrieved 2015-09-08.
  3. ^ He, Wei (2017-09-06). "Jinri Toutiao looks to BRICS nations". China Daily. Archived from the original on 2017-11-11. Retrieved 2017-09-06.
  4. ^ "What is Toutiao? Exploring one of China's largest ad exchange platforms". 6 May 2021.

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