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U.B. Funkeys
 | This article may be written from a fan's point of view, rather than a neutral point of view. (July 2013) |
| Company |
|
|---|---|
| Country | United States |
| Availability | August 2007–January 2010 |
U.B. Funkeys is a personal computer game and collectible figure set created by Mattel. It was created in 2007 until discontinuation of the toys in the United States in 2010. Play consisted of a personal computer game that worked together with collectible figures that represent characters in the game. There are over 45 different "species" of Funkeys. Most Funkeys come in three different types of styles which are normal, rare, and very rare.
Gameplay involves players placing figures in the hub, (A special USB unit shaped to look like a larger version of the small figures) which in turn appear in the game.[1][2] Each figure, when connected to the hub, allows players to unlock new areas of the game.[2] The hub is purchased in a starter pack with two to four of the collectible figures.[1][2] It is required to play the game. It began in August, 2007 and ended in January, 2010. The product was exhibited by Mattel in February 2007 at the American International Toy Fair[3] and designed by Radica Games.[4] The game software was developed by Arkadium.[4]
- ^ a b c "Case Studies: U.B. Funkeys". Arkadium. Retrieved 2009-11-05.
- ^ "Mattel Knows How Today's Kids Play - from Imaginative, Unstructured Play to Get-up-and-Go, Active Play to Techno-Inspired, Interactive Play". BNET. 2007-02-08. Retrieved 2009-11-01.
- ^ a b Slotnik, Daniel E. (2007-07-23). "Cute Friends to Collect, and Plug in to the Internet". The New York Times.
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