WISC-TV

WISC-TV

Madison, Wisconsin United States
Channels	Digital: 11 (VHF) Virtual: 3
Branding	WISC-TV 3; News 3 Now TVW (3.2)
Programming
Affiliations	3.1: CBS 3.2: MyNetworkTV / CBS (alternate) for others, see § Subchannels
Ownership
Owner	Morgan Murphy Media (Television Wisconsin, Inc.)
History
First air date	June 24, 1956 (68 years ago) (1956-06-24)
Former channel number(s)	Analog: 3 (VHF, 1956–2009) Digital: 50 (UHF, until 2019)
Former affiliations	NTA (secondary, 1956–1961) UPN (secondary 1995–1999, 3.2 2002–2006) The WB (3.2, 2000–2002) Ion Television (3.3, 2017–2019)
Call sign meaning	Wisconsin
Technical information[1]
Licensing authority	FCC
Facility ID	65143
ERP	46.9 kW
HAAT	469.2 m (1,539 ft)
Transmitter coordinates	43°3′21″N 89°32′6″W / 43.05583°N 89.53500°W / 43.05583; -89.53500
Links
Public license information	Public file LMS
Website	www.channel3000.com

WISC-TV (channel 3) is a television station in Madison, Wisconsin, United States, affiliated with CBS and MyNetworkTV. It is the flagship television property of locally based Morgan Murphy Media, which has owned the station since its inception. WISC-TV's studios are located on Raymond Road in Madison, and its transmitter is located on South Pleasant View Road in Madison's Junction Ridge neighborhood.