WUMR (FM)

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WUMR

Philadelphia, Pennsylvania United States
Broadcast area	Delaware Valley
Frequency	106.1 MHz (HD Radio)
Branding	Rumba 106.1
Programming
Language	Spanish
Format	Contemporary hit radio Latin pop reggaeton
Subchannels	HD2: Smooth jazz "Philly’s Smooth Jazz"
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WDAS WDAS-FM WIOQ WRFF WUSL
History
First air date	November 11, 1959; 65 years ago (1959-11-11)
Former call signs	WQAL (1959–1970) WWSH (1970–1984) WZGO (1984–1986) WTRK (1986–1987) WEGX (1987–1993) WJJZ (1993–2006) WISX (2006–2022)
Call sign meaning	scrambling of "Rumba"
Technical information[1]
Licensing authority	FCC
Facility ID	53973
Class	B
ERP	22,500 watts
HAAT	226.0 meters (741.5 ft)
Transmitter coordinates	40°04′58.3″N 75°10′52.6″W / 40.082861°N 75.181278°W / 40.082861; -75.181278 (WUMR)
Links
Public license information	Public file LMS
Webcast	Listen live (via iHeartRadio) HD2: Listen live (via iHeartRadio)
Website	rumba1061.iheart.com

WUMR (106.1 FM, "Rumba 106.1") is a commercial Spanish contemporary hit radio station that is licensed to serve Philadelphia, Pennsylvania, and is owned by iHeartMedia. The WUMR studios are located in the neighboring community of Bala Cynwyd, while the station transmitter resides in nearby Wyndmoor.

In addition to a standard analog transmission, WUMR broadcasts using two HD Radio channels,^[2][3] and is available online via iHeartRadio.