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Warburtons
 | This article needs to be updated. The reason given is: market share and popularity is up to ten years old. (July 2020) |
 | This article needs additional citations for verification. (September 2023) |
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| Company type | Private |
|---|---|
| Industry | Baking |
| Founded | 1876 |
| Founder | Thomas Warburton |
| Headquarters | Bolton, Greater Manchester, England |
Key people | Jonathan Warburton (Chairman) |
| Products | Bread and other bakery goods |
| Revenue | £574.4 million |
| Owner |
|
Number of employees | Over 5000[1][2] |
| Parent | Warburtons Holdings Limited[3] |
| Website | warburtons |
Warburtons Limited[4] is a British baking firm founded by Thomas Warburton in 1876 and based in Bolton, a town formerly in Lancashire, England, and now in Greater Manchester. For much of its history Warburtons only had bakeries in Lancashire and it remains a family-owned company. As of 2018, Warburtons has 12 bakeries, 14 depots, and 4,500 employees around the UK.[5]
The company embarked on a large expansion programme in the late 1990s which continued in the 2000s and it has grown across the United Kingdom after being relatively unheard of outside the North West.[6] By 2010, it had a 24% share of the UK bread market compared with 2% when it was based solely in Bolton.[7] In 2008, Warburtons was the most popular bread in Lancashire with a 45% market share compared with just 15% in London.[8]
In 2012, the Warburtons brand was the most popular bread in the United Kingdom, ahead of rivals Kingsmill and Hovis, a position it claimed in 2008.[9] Up to 2010, Warburtons products were the second-best selling food and drink brand in the UK after Coca-Cola[7] and ahead of brands such as Cadbury's, Barr's, and Walker's.[10]
The company donated £25,000 to the Conservative Party in 2010, and staged one of David Cameron's speeches at its Bolton headquarters.[11][12] In a 2016 interview with Campaign, chairman Jonathan Warburton said that Brexit was "a very good thing to have happened", and called the European Union a "rotting corpse".[13][14]
- ^ "Warburtons announces expansion into Kent". Warburtons. 21 April 2008. Retrieved 4 June 2011.
- ^ "Our People". Warburtons. 2 November 2024. Retrieved 2 November 2024.
- ^ "Warburtons Limited persons with significant control - Find and update company information - GOV.UK". Companies House. 6 April 2016. Retrieved 31 March 2024.
- ^ "Warburtons Limited overview - Find and update company information - GOV.UK". Companies House. 29 December 1921. Retrieved 31 March 2024.
- ^ Grant, Jeremy. "CEO succession planning in a family business". strategy+business. Retrieved 11 May 2020.
- ^ "A family firm that blows its own trumpet". BBC News. 7 March 2007. Retrieved 3 June 2011.
- ^ a b Teather, Daniel (8 April 2010). "Family values hold key to the rise and rise of Warburtons". The Guardian. Retrieved 3 June 2011.
- ^ "Warburtons launches battle of the bakers with £22m campaign". The Times. 6 October 2008. Archived from the original on 11 June 2011.
- ^ "Coke Still Fizzing As Smoothies Rocket". Sky News. 3 March 2008. Archived from the original on 17 July 2012. Retrieved 3 June 2011.
- ^ Wallop, Harry (22 February 2007). "Warburtons now second biggest UK brand". The Daily Telegraph. ISSN 0307-1235. Retrieved 11 May 2020.
- ^ Warnes, Sophie; Sommerlad, Nick (25 March 2015). "Buy these 11 things and you are unwittingly funding the Tories". Daily Mirror. Retrieved 28 July 2021.
- ^ "Bread rolls in for David Cameron with £25,000 from Warburtons". The Times. ISSN 0140-0460. Retrieved 28 July 2021.
- ^ "Ties that bind: How business dynasties create brand opportunities". Campaign Magazine. Retrieved 28 July 2021.
- ^ "Warburtons boss toasted over 2016 comments about 'rotting' EU – here's why". www.indy100.com. 24 July 2021. Retrieved 28 July 2021.
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