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Xiaohongshu
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| Company type |
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|---|---|
| Founded | June 2013 |
| Founder |
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| Headquarters | Shanghai, China |
| Products | Xiaohongshu |
| Website | xiaohongshu |
 "Explore" page on the international version of the Xiaohongshu Android app | |||||||||
| Stable release |
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|---|---|---|---|---|---|---|---|---|---|
| Operating system |
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| Available in | Simplified Chinese, Traditional Chinese, English | ||||||||
| License | Proprietary | ||||||||
| Website | xiaohongshu | ||||||||
| Xiaohongshu | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 小红书 | ||||||||||||
| Traditional Chinese | 小紅書 | ||||||||||||
| Literal meaning | Little Red Book | ||||||||||||
| |||||||||||||
Xiaohongshu (XHS; Chinese: 小红书; pinyin: Xiǎohóngshū; lit. 'little red book'),[1] known in English as Rednote,[2] is a Chinese social networking and e-commerce platform.
Xiaohongshu has been called "China's answer to Instagram".[3] As of 2020[update], 70% of the platform's users are reportedly born after 1990,[4][5] and nearly 70% of them are female.[4] In January 2025, the app gained an influx of new users from the United States and other parts of the world due to the anticipated shutdown of TikTok's US operations in accordance with PAFACA, a U.S. federal law passed in April 2024 and upheld by the Supreme Court in January 2025.[1][6]
- ^ a b Shepherd, Christian; Chiang, Vic; Northrop, Katrina (14 January 2025). "'TikTok refugees' flock to another (heavily censored) Chinese app". The Washington Post. Archived from the original on 15 January 2025. Retrieved 14 January 2025.
- ^ "rednote - share, connect, love". App Store. Apple Inc. 20 January 2025. Archived from the original on 21 January 2025. Retrieved 21 January 2025.
- ^ "China's answer to Instagram is sorry for over-filtered images". South China Morning Post. 18 October 2021. Archived from the original on 3 January 2022. Retrieved 20 January 2022.
- ^ a b 益普索 x 小红书 | 2020小红书年中美妆洞察报告 (PDF) (in Simplified Chinese). Ipsos (益普索). 2020. Archived (PDF) from the original on 20 January 2022. Retrieved 20 January 2022.
- ^ Wei, Daniela; Banjo, Shelly (24 April 2019). "The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media". Bloomberg News. Archived from the original on 8 May 2019. Retrieved 11 May 2019.(subscription required)
- ^ Baptista, Eduardo; Hu, Krystal; Oladipo, Doyinsola (14 January 2025). "Over half a million 'TikTok refugees' flock to China's RedNote". Reuters. Retrieved 15 January 2025.
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