Dalam bidang pengurusan, pengurusan strategik melibatkan penggubalan dan pelaksanaan utama matlamat dan inisiatif yang diambil oleh sesuatu organisasi bahagian pengurusan bagi pihak pemilik, berdasarkan pertimbangan sumber dan penilaian terhadap persekitaran dalaman dan luaran di mana organisasi beroperasi.[1][2][3]
Pengurusan strategik memberikan arah keseluruhan kepada perusahaan dan melibatkan objektif organisasi, membangunkan dasar dan rancangan untuk mencapai matlamat tersebut, dan kemudian memperuntukkan sumber untuk melaksanakan rancangan tersebut.[4] akademik dan pengamal telah membangunkan pelbagai model dan kerangka kerja untuk membantu dalam membuat keputusan strategik dalam konteks persekitaran kompleks dan dinamik yang kompetitif.[5] Pengurusan strategik tidak bersifat statik; model sering termasuk gelung maklum balas untuk memantau pelaksanaan dan untuk memberitahu pusingan seterusnya perancangan.[6][7][8]
Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.
[...] 'Strategic Management' as 'the process of strategic change' (Bowman and Asche 1987) or as 'the process of making and implementing strategic decisions', 'strategic decisions' being those 'that determine the overall direction of an enterprise and its ultimate viability in light of the ... changes that may occur in its ... environments' (Quinn 1980).
The feedback loop [...] indicates that strategic planning is ongoing; it never ends. Once a strategy has been implemented, its execution must be monitored [...]. This information and knowledge is returned to the corporate level through feedback loops, and becomes the input for the next round of strategy formulation and implementation.