Lego

Lego, stylized as LEGO is a type of building toy created and made by The Lego Group,^[1] a company from Denmark. LEGO bricks are colorful plastic building blocks that can be joined together easily to make a tower, house, and more. LEGO bricks are joined together by studs on the top, and holes in the bottom of the brick, commonly known as the brick-and-knob connection. LEGO is the most popular building toy in the world.

The LEGO Group was started by Ole Kirk Christiansen, a Danish toy maker, on August 10, 1932.^[2] Christiansen made wooden toys for children. He made and sold his first plastic LEGO sets in the 1940s. Since then, LEGO has become very popular and is known and loved by people around the world kids and adults alike.

The company is based in Billund and is owned by Kirkbi, the family company. In 2006, sales were about $1.3 billion. In 2022, they were $9.1 billion. Net profit was $1.9 billion. After the bankruptcy and closures of Toys "R" Us in 2017 and 2018, Lego expanded its network of 317 stores to about 1,000 in 2023.^[3]

LEGO bricks come in many shapes, sizes and colors. There are wheels, car screens, plants and mini-figures. LEGO bricks can be joined together in many ways. Vehicles, buildings and even robots can all be built with LEGO bricks.

All the bricks from LEGO sets can fit together. New bricks made today can fit with old bricks made years ago. The bricks can join together no matter which set they come from. LEGO has become so popular that people sometimes use the word "Lego" to talk about any sort of building blocks. There are millions of LEGO fans and many LEGO conventions around the world.

1. ↑ http://lego.com Lego Main Website
2. ↑ "Who invented Lego bricks?". The Times of India.com. Retrieved 10 February 2014.^{[permanent dead link]}
3. ↑ Milne, Richard (2023-10-16). "Lego: the brick behemoth that wants to be as big as Disney". Financial Times. Retrieved 2023-10-16.