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Persuasion
The English Wiktionary has a dictionary definition (meanings of a word) for: persuasion
Persuasion is a form of influence. It is the way to get people to agree with an idea, attitude, or action by rational and emotional means. It is a problem-solving strategy and relies on "appeals" rather than force.
Dissuasion is the process of convincing someone not to believe or act on something.
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