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Spokesperson
A spokesman (spokesperson or spokeswoman), or spokesmodel is a person who speaks on behalf of others, but is understood not to be necessarily part of the others (e.g. hired to represent the others).[1]
A spokesperson's job is to faithfully (with good intentions) represent and promote for how the organization will run, even if he/she does not agree with the organization's opinions. Because of this, spokespeople are normally people who are highly experienced employees, or people who have been supporting the organization's goals for a long time.[1]
- ↑ 1.0 1.1 Goodman, Michael B. (1998). Corporate communications for executives. Albany, N.Y: State University of New York Press. pp. 13. ISBN 0-7914-3762-0.
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