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Brick by Brick: How Lego Rewrote the Rules of Innovation
 | |
| Author | David Robertson Bill Breen |
|---|---|
| Language | English |
| Publisher | Crown Publishing Group |
Publication date | 2013 |
| Media type | |
| Pages | 305 |
| ISBN | 9780307951601 |
Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Toy Industry is a 2013 book by David Robertson and Bill Breen, published by Crown Publishing Group, about the business strategy of The Lego Group in the late 1990s and early 2000s.
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