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Cap'n Crunch
 | |
 Cap'N Crunch – Sweetened Corn & Oat Cereal, with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | Quaker Oats Company |
| Country | United States |
| Introduced | 1963 |
| Website | capncrunch.com |
Captain Crunch is a corn and oat breakfast cereal manufactured since 1963[1] by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice. It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process.[2]
- ^ Shea, Stuart (2006). The 1960s' most wanted. Dulles, Virginia: Potomac Books. p. 60. ISBN 1-57488-721-1.
- ^ Cite error: The named reference
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