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Hirohata Merc

Hirohata Merc
The Merc on display at the NHRA Museum in 2007
Overview
ManufacturerBarris Customs
Production1953
DesignerGeorge and Sam Barris
Body and chassis
Body styleClub Coupe
Powertrain
EngineMercury flathead engine
Dimensions
Wheelbasestock

The Hirohata Merc is a 1950s lead sled[1] custom car, often called "the most famous custom of the classic era".[2][3] Setting a style and an attitude, it had a "momentous effect" on custom car builders,[4] appeared in several magazines at the time[5] and has reappeared numerous times since, earning an honorable mention on Rod & Custom's "Twenty Best of All Time" list in 1991.[5] The impact may be measured by the fact that, after more than fifty years and numerous owners, it is still known as "the Hirohata Merc".[6]

  1. ^ Institute, Revs (18 March 2021). "Emerald Icon from a Lost Era - The Saga of the Hirohata Mercury". Revs Automedia. Retrieved 30 October 2023.
  2. ^ Bernsau, Tim (2003-12-01). "Favorite 50 Rods & Customs". Rod & Custom. Retrieved 2018-02-15.
  3. ^ Rod & Custom, 8/89, p.12.
  4. ^ DeWitt, John. Cool cars, high art: the rise of kustom kulture, University Press of Mississippi, 2001. ISBN 978-1578064021 , p.69.
  5. ^ a b DeWitt, p.70
  6. ^ DeWitt, p.80

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