Hyperpop

Hyperpop, sometimes referred to as bubblegum bass, is an umbrella term used to describe a wide range of music within the experimental electronic music subculture.^[1][2][3] Predominantly originating in the United Kingdom during the early 2010s, it is characterized by an exaggerated, maximalist approach to popular music.^[4] The genre blends pop and avant-garde sensibilities, often incorporating elements from electronic, hip hop, and dance music. It is also considered a microgenre, reflecting its niche yet influential position within contemporary music.^[5][1]

Deriving influence from a varied range of sources, the origins of the hyperpop scene are commonly traced to the output of English musician A. G. Cook's record label PC Music and associated artists such as Sophie and Charli XCX.^[5] Music associated with this scene received wider attention in August 2019 when Glenn MacDonald, an employee of Spotify, used the term "hyperpop" for the name of a playlist featuring artists such as Cook and 100 gecs.^[3] The microgenre spread within leftist audiences through social media platforms, especially TikTok,^[6] with some commentators crediting COVID-19 lockdowns for this rise. Since the labelling of the term "hyperpop", the word has been rejected as a label by many of the artists placed under its umbrella, with several of these artists announcing the "death" of the microgenre from 2020 onward.