Internet celebrity

An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube,^[1] which primarily rely on user-generated content. Some Internet celebrities are known as social media influencers, or simply influencers, due to their social influence online.

Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle or attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment.^[2] As part of influencer marketing, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.