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Kantar Group
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| Company type | Private Limited Company |
|---|---|
| Industry | Market research |
| Founded | 1992 (as the Market Research, Insight and Consultancy division of WPP) |
| Headquarters | London, England, UK |
Key people | Chris Jansen (CEO)[1][2] |
| Products | Market research Data investment Management consultancy |
| Owner | Bain Capital (60%) WPP Group (40%) |
| Website | www |
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.[3]
Kantar's majority is owned by Bain Capital Private Equity since July 2019, when WPP sold a 60% stake of the company for $3.1 billion, at a valuation of $4.0 billion.[4]
- ^ "Chris Jansen to join Kantar as Group CEO".
- ^ Bruell, Alexandra (July 2021). "WSJ News Exclusive | Kantar Hires Chris Jansen as Its New CEO". Wall Street Journal.
- ^ "Simon Bailey joins Kantar UK as Senior Partner". consultancy.uk. 7 March 2023. Retrieved 14 May 2023.
- ^ Graham, Megan (12 July 2019). "WPP will sell stake in market research unit to Bain Capital in deal valuing Kantar at $4 billion". CNBC. Retrieved 29 January 2022.
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