LGBTQ marketing

LGBTQ marketing is the act of marketing to LGBTQ (lesbian, gay, bisexual, transgender, queer) customers, either with dedicated ads or general ads, or through sponsorships of LGBTQ organizations and events, or the targeted use of any other element of the marketing mix.

The LGBTQ market comprises a group of customers who buy goods and services from a broad range of companies across industry segments and in many countries.