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LIV Golf
Current season, competition or edition: 2025 LIV Golf League | |
 | |
| Sport | Golf |
|---|---|
| Founded | 2021 |
| First season | 2022 |
| Owner(s) | Public Investment Fund |
| CEO | Scott O'Neil |
| Countries | Based internationally |
| Most titles | Tournament wins: Brooks Koepka (5) |
| TV partner(s) |
|
| Official website | www |
LIV Golf (/lɪv/ LIV) is a professional men's golf tour. The name "LIV" refers to the Roman numerals for 54, the number of holes played at LIV events.[1] The first LIV Golf Invitational Series event started on 9 June 2022, at the Centurion Club near St Albans in Hertfordshire, UK. The Invitational Series became the LIV Golf League in 2023.
LIV Golf is financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. Some journalists and commentators have said the tour is part of efforts by the Saudi monarchy, which has been criticized for its corruption and human rights abuses, to improve its public image through sports.[2][3][4][5][6]
- ^ Harig, Bob (31 May 2022). "FAQ of the LIV Golf Invitational Series: Field Taking Shape for First Event". Sports Illustrated. Archived from the original on 14 June 2022. Retrieved 6 June 2022.
- ^ Schad, Tom. "LIV Golf shines spotlight on 'sportswashing' – the nascent term for an age-old strategy". USA Today. Archived from the original on 14 October 2022. Retrieved 14 October 2022.
- ^ Friedman, Thomas L. (14 June 2022). "Opinion | Saudi Arabia Should Take a Mulligan on Golf. Here's What It Can Do Instead". The New York Times. ISSN 0362-4331. Archived from the original on 14 October 2022. Retrieved 14 October 2022.
- ^ Feinstein, John (25 February 2022). "Opinion | How Phil Mickelson got clocked by his own backswing". Washington Post. ISSN 0190-8286. Archived from the original on 26 September 2022. Retrieved 14 October 2022.
- ^ "Saudi-backed LIV Golf shows how 'sportswashing' can backfire". Fast Company. 1 July 2022. Archived from the original on 14 October 2022. Retrieved 14 October 2022.
- ^ Moulton, Aaron Coy (14 October 2022). "Perspective | LIV Golf is changing the role of golf in 'sportswashing'". The Washington Post. ISSN 0190-8286. Archived from the original on 14 October 2022. Retrieved 14 October 2022.
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