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Country | Canada |
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Broadcast area | Nationwide |
Headquarters | Toronto, Ontario |
Programming | |
Picture format | 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed) |
Ownership | |
Owner | Rogers Sports & Media (branding licensed from Warner Bros. Discovery Networks) |
Sister channels | Food Network HGTV |
History | |
Launched | October 19, 2009 January 1, 2025 (Rogers relaunch) | (original incarnation)
Replaced | Fine Living (most providers) |
Closed | December 31, 2024 | (original incarnation)
Former names | DIY Network (2009–2022) |
Links | |
Website | Magnolia Network |
Magnolia Network is a Canadian exempt discretionary specialty channel owned by Rogers Sports & Media. Based on the U.S. cable network of the same name, It broadcasts personality-based programming related to home construction, improvement, and cuisine.
The first incarnation of the network was formed in 2009 by CW Media—a joint venture of Canwest and Goldman Sachs Capital Partners—as DIY Network. The channel—which was initially licensed as a Category B specialty channel—was based on the U.S. cable network of the same name. Similarly to its U.S. namesake, it served as a sister network to HGTV, with an initial focus on instructional programming relating to "do it yourself" (DIY) activities such as home improvement. It later pivoted to primarily airing reality shows following personalities in the home renovation and construction businesses. Following the lead of its U.S. parent, the channel relaunched as Magnolia Network in March 2022.
In June 2024, Rogers Sports & Media announced that it had acquired the Canadian rights to all Warner Bros. Discovery (WBD) factual and lifestyle brands beginning January 1, 2025. Rogers later announced that it would relaunch Magnolia Network as a new discretionary channel on that date; Corus later announced that its iteration of Magnolia Network would cease operations at midnight ET on January 1, 2025, with the launch of the Rogers iteration of the network occurring shortly thereafter. The channel is legally separate from the Corus-owned iteration of Magnolia Network.