Propaganda in China

Propaganda in China
A large sign featuring a propaganda slogan in 1972: "Long Live the Great, Glorious, and Correct Communist Party of China!"
Simplified Chinese	中华人民共和国宣传活动
Traditional Chinese	中華人民共和國宣傳活動
Transcriptions Standard Mandarin Hanyu Pinyin Zhōnghuá Rénmín Gònghéguó xuānchuán huódòng

Propaganda in China is used by the ruling Chinese Communist Party (CCP), and historically by the Kuomintang (KMT), to sway domestic and international opinion in favor of its policies.^[1][2] In the People's Republic of China (PRC), this includes censorship of proscribed views and an active promotion of views that favor the government. Propaganda is considered central to the operation of the CCP and the government of the People's Republic of China,^[3] with propaganda operations in the country being directed by the CCP's Central Propaganda Department.

Aspects of propaganda can be traced back to the earliest periods of Chinese history, but propaganda has been most effective in the twentieth and twenty-first centuries owing to mass media and an authoritarian government.^[3] Propaganda was an important tool in legitimizing the Nationalist government, which retreated to Taiwan in 1949. Propaganda during the Mao era was known for its constant use of mass campaigns to legitimize the party and the policies of leaders. It was the first time the CCP successfully made use of modern mass propaganda techniques, adapting them to the needs of a country which had a largely rural and illiterate population.^[3] Contemporary propaganda in the PRC is usually depicted through cultivation of the economy and Chinese nationalism.^[4]