Our website is made possible by displaying online advertisements to our visitors.
Please consider supporting us by disabling your ad blocker.
Simplii Financial
 | This article contains promotional content. (March 2022) |
 | |
| Company type | Division |
|---|---|
| Industry | Financial services |
| Founded | November 1, 2017 |
| Headquarters | , Canada |
| Parent | Canadian Imperial Bank of Commerce |
| Website | simplii |
Simplii Financial is a Canadian direct bank and the digital banking division of the Canadian Imperial Bank of Commerce (CIBC). It offers no-fee chequing and savings accounts, a VISA credit card, Guaranteed Investment Certificates (GICs), mortgages and mutual funds. These savings and investment products are also eligible for registration under a Tax-Free Savings Account (TFSA) or a Registered Retirement Savings Plan (RRSP).
As of 2023, the bank has almost two million clients.[1]
In 2021, Simplii Financial became the first in Canadian banking to enable digital identity verification – giving international students and newcomers the opportunity to open accounts completely digitally before arriving in Canada.[2]
In June 2023, Simplii rebranded its look including logo and colours – replacing original navy blue and red tones with magenta pink, lime green and black. On its website, Simplii stated the changes set it “apart from the more old-fashioned competition.” A new slogan of "Start your Engines" was also announced. [3]
- ^ "About us". Simplii Financial. May 31, 2023.
- ^ "Simplii Financial first Canadian banking brand to enable international students and newcomers to set up banking before moving to Canada". Yahoo Finance. January 6, 2022.
- ^ "Our New Simplii Branding is Here". June 15, 2023.
Previous Page Next Page
