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Smart mob

Smart mob on the occasion of United Nations Children's Day, Vienna, Austria, November 20, 2010

A smart mob is a group whose coordination and communication abilities have been empowered by digital communication technologies.[1] Smart mobs are particularly known for their ability to mobilize quickly.[1]

The concept was introduced by Howard Rheingold in his 2002 book Smart Mobs: The Next Social Revolution.[2] Rheingold defined the smart mob as follows: "Smart mobs consist of people who are able to act in concert even if they don’t know each other... because they carry devices that possess both communication and computing capabilities".[3] In December of that year, the "smart mob" concept was highlighted in the New York Times "Year in Ideas".[4]

  1. ^ a b R. Harper; L. Palen; A. Taylor (30 March 2006). The Inside Text: Social, Cultural and Design Perspectives on SMS. Springer Science & Business Media. p. 290. ISBN 978-1-4020-3060-4.
  2. ^ Harry Henderson (2009). Encyclopedia of Computer Science and Technology. Infobase Publishing. p. 198. ISBN 978-1-4381-1003-5.
  3. ^ Howard Rheingold (1 March 2007). Smart Mobs: The Next Social Revolution. Basic Books. p. 12. ISBN 978-0-465-00439-3.
  4. ^ Thompson, Clive (2002-12-15). "The Year in Ideas: Smart Mobs". New York Times.

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