4 Digital Group

4 Digital Group
Company type	consortium
Industry	Radio
Founded	2007
Headquarters	London, United Kingdom
Area served	United Kingdom
Key people	Nathalie Schwarz, Chair; Andy Barnes – Director of Sales, Channel 4; Simon Cole – Chief executive, UBC Media; Charlie Cox – Company Director, The Carphone Warehouse; Dee Ford – Group managing director, Emap Radio; Scott Taunton – managing director, UTV Radio;
Website	channel4.com/radio/4digital/

4 Digital Group was a media consortium in the United Kingdom. In July 2007, the group won the licence to operate the second national DAB radio multiplex.^[1]^[2] The consortium, led by Channel 4 Radio, was a combination of existing commercial radio operators and brands new to radio. The group aimed to boost the up-take of digital radio in the United Kingdom in a similar manner to the growth of digital television since the introduction of Freeview. Their strategy for this was the introduction of ten new national stations, including speech and music services,^[3] and advertising for the format.

^ Dowell, Ben (6 July 2007). "Channel 4 wins radio multiplex bid – MediaGuardian.co.uk". The Guardian. London. Retrieved 6 July 2007.
^ "4 DIGITAL GROUP WINS SECOND UK DAB MULTIPLEX LICENCE – Channel 4". Archived from the original on 27 September 2007. Retrieved 6 July 2007.
^ "Ofcom receives two applications for the DAB National Radio multiplex licence – Ofcom". Archived from the original on 14 June 2007. Retrieved 13 April 2007.

[1] Dowell, Ben (6 July 2007). "Channel 4 wins radio multiplex bid – MediaGuardian.co.uk". The Guardian. London. Retrieved 6 July 2007.

[website-2] "4 DIGITAL GROUP WINS SECOND UK DAB MULTIPLEX LICENCE – Channel 4". Archived from the original on 27 September 2007. Retrieved 6 July 2007.

[3] "Ofcom receives two applications for the DAB National Radio multiplex licence – Ofcom". Archived from the original on 14 June 2007. Retrieved 13 April 2007.

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