Active users

Active users
Number of new and active Wikipedia users in Indonesia between September 2010 and March 2012
General information
Unit systemProduct metric
Unit ofMedia consumption
SymbolDAU, WAU, MAU

Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).

The metric has many uses in software management such as in social networking services, online games, or mobile apps, in web analytics such as in web apps, in commerce such as in online banking and in academia, such as in user behavior analytics and predictive analytics. Although having extensive uses in digital behavioural learning, prediction and reporting, it also has impacts on the privacy and security, and ethical factors should be considered thoroughly. It measures how many users visit or interact with the product or service over a given interval or period.[1] However, there is no standard definition of this term, so comparison of the reporting between different providers of this metric is problematic. Also, most providers have the interest to show this number as high as possible, therefore defining even the most minimal interaction as "active".[2] Still the number is a relevant metric to evaluate development of user interaction of a given provider.

This metric is commonly assessed per month as monthly active users (MAU),[3] per week as weekly active users (WAU),[4] per day as daily active users (DAU)[5] and peak concurrent users (PCU).[6]

  1. ^ Henry TF, Rosenthal DA, Weitz RR (September 2014). "Socially Awkward: Social Media Companies' Nonfinancial Metrics Can Send a Mixed Message". Journal of Accountancy. 218 (3): 52. Gale A381838689.
  2. ^ "Spotify for instance defines monthly active users as "..the total count of Ad-Supported Users and Premium Subscribers that have consumed content for greater than zero milliseconds in the last thirty days from the period-end indicated"" (PDF). Retrieved January 7, 2023.
  3. ^ "Monthly Active Users (MAU)". AppStore Knowledge Base. AppStoreGrowth. December 11, 2019. Archived from the original on March 8, 2021. Retrieved January 20, 2020.
  4. ^ Darrow B (September 12, 2017). "How Slack Plans to Make It Easier to Chat With Colleagues at Other Companies". Fortune. Retrieved February 16, 2019.
  5. ^ Shaban H (February 7, 2019). "Twitter reveals its daily active user numbers for the first time". The Washington Post. Retrieved February 16, 2019.
  6. ^ "Definition of Peak Concurrent Users". Law Insider.

Active users

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