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Afro rock is a style of rock music that incorporates African influences, blending elements of Western rock with traditional African rhythms, melodies, and instrumentation. Emerging in the late 1960s and early 1970s, Afro rock reflected a dynamic interplay between the global popularity of rock music and the rich musical heritage of Africa. Prominent Afro rock bands and artists from this period include Osibisa, Assagai, and the Lafayette Afro Rock Band.