Credibility

Scientists with PhD degrees are considered credible sources in their field of expertise, due to their state-accredited advanced study.

Credibility comprises the objective and subjective components of the believability of a source or message. Credibility is deemed essential in many fields to establish expertise. It plays a crucial role in journalism, teaching, science, medicine, business leadership, and social media. [1] [2]

Credibility online has become an important topic since the mid-1990s. This is because the web has increasingly become an information resource. The Credibility and Digital Media Project @ UCSB[3] highlights recent and ongoing work in this area, including recent consideration of digital media, youth, and credibility. In addition, the Persuasive Technology Lab[4] at Stanford University has studied web credibility and proposed the principal components of online credibility and a general theory called Prominence-Interpretation Theory.[5]

  1. ^ Gierth, Lukas; Bromme, Rainer (1 February 2020). "Attacking science on social media: How user comments affect perceived trustworthiness and credibility". Public Understanding of Science. 29 (2): 230–247. doi:10.1177/0963662519889275. ISSN 0963-6625. PMC 7323766. PMID 31804151.
  2. ^ Rieh, S.Y.; Danielson, D.R. (2007). "Credibility: A Multidisciplinary Framework" (PDF).
  3. ^ Credibility.ucsb.edu[bare URL]. Archived 7 May 2015 at the Wayback Machine.
  4. ^ "Persuasive Tech". 5 March 2011. Archived from the original on 5 March 2011. Retrieved 14 December 2024.
  5. ^ Fogg, B.J. (2003). "Prominence-Interpretation Theory: Explaining How People Assess Credibility Online" (PDF).

Credibility

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