Digital media

In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker.^[1] This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.^[2]

Digital media platforms, such as YouTube, Kick, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020.^[3] A contributing factor to its part in what is commonly referred to as the digital revolution can be attributed to the use of interconnectivity.^[4]

^ Smith, Richard (2013-10-15). "What is Digital Media?". The Centre for Digital Media. Archived from the original on 2022-12-27. Retrieved 2020-04-22.
^ Rayburn, Dan (2012-07-26). Streaming and Digital Media: Understanding the Business and Technology. Taylor & Francis. ISBN 978-1-136-03217-2.
^ Londoño, Juan (2021-09-16). "The Growing Tensions Between Digital Media Platforms and Copyright Enforcement". Archived from the original on 2021-09-25. Retrieved 2021-09-25.
^ Fourie, Pieter J. (2017). "Normative media theory in the digital media landscape: from media ethics to ethical communication". South African Journal for Communication Theory and Research. 43 (2): 109–127. doi:10.1080/02500167.2017.1331927. S2CID 149049921. Archived from the original on 16 December 2022. Retrieved 16 December 2022.

[1] Smith, Richard (2013-10-15). "What is Digital Media?". The Centre for Digital Media. Archived from the original on 2022-12-27. Retrieved 2020-04-22.

[2] Rayburn, Dan (2012-07-26). Streaming and Digital Media: Understanding the Business and Technology. Taylor & Francis. ISBN 978-1-136-03217-2.

[3] Londoño, Juan (2021-09-16). "The Growing Tensions Between Digital Media Platforms and Copyright Enforcement". Archived from the original on 2021-09-25. Retrieved 2021-09-25.

[4] Fourie, Pieter J. (2017). "Normative media theory in the digital media landscape: from media ethics to ethical communication". South African Journal for Communication Theory and Research. 43 (2): 109–127. doi:10.1080/02500167.2017.1331927. S2CID 149049921. Archived from the original on 16 December 2022. Retrieved 16 December 2022.

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