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False advertising

This article is about misleading content in advertisements. For other uses, see False advertising (disambiguation).

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An 1889 newspaper advertisement for "perfectly harmless" arsenic complexion wafers (app. lacking tansy and pennyroyal herbs) claims that "a few days' use will permanently remove all" of a wide variety of skin imperfections.[1] Arsenic was known during the Victorian era to be poisonous.[2]

False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services.[3] A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations or other laws and methods to limit false advertising.

  1. ^ "A Woman's Face is Her Fortune (advertisement)". The Helena Independent. November 9, 1889. p. 7.
  2. ^ Little, Becky (September 22, 2016). "Arsenic Pills and Lead Foundation: The History of Toxic Makeup". National Geographic. Archived from the original on November 5, 2018.
  3. ^ "Merriam-Webster". Merriam-Webster. 2020.

False advertising

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