Fred Perry (clothing label)

Fred Perry
Industry
Founded1951 (1951)
FounderFred Perry
Headquarters
London
,
United Kingdom
ProductsMod, casual clothing
Revenue122,300,000 pound Edit this on Wikidata
Number of employees
370 Edit this on Wikidata
Websitewww.fredperry.com

Fred Perry is a Japanese owned British sporting and fashion brand of clothing and accessories, founded by champion British tennis player Fred Perry in 1952. Although founded as, and intended to be a brand of sporting clothes, the Fred Perry brand gained mass popularity as a casual wear in the 60s due to association with alternative UK culture, notably the mods. The brand's logo is a laurel wreath, which usually appears on the left breast of Fred Perry garments, stitched into the fabric.[1][2] Fred Perry products are sold, and worn, around the world.[3] The Fred Perry brand is considered iconic, and remains popular, and fashionable. The brand has become a global symbol of alternative culture.[4][5]

  1. ^ Cite error: The named reference BBC was invoked but never defined (see the help page).
  2. ^ Fred Perry Logo: Design and History Archived 13 June 2013 at the Wayback Machine. FamousLogos.net. Retrieved 21 May 2011.
  3. ^ "Fred Perry profits rise despite sales dip as international markets prove slow". 1 January 2018. Retrieved 9 January 2024.
  4. ^ "Fashion … or fascist? The long tussle over that Fred Perry logo". The Guardian. 4 October 2020. Retrieved 4 January 2024.
  5. ^ "How a Fred Perry Polo Went From Fashion Item to Far-Right Symbol". 28 October 2020. Retrieved 3 January 2024.

Fred Perry (clothing label)

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