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Grundig

For other uses, see Grundig (disambiguation).

Grundig
Product typeHome appliances and consumer electronics
OwnerArçelik A.Ş.
CountryBavaria
Introduced1945 by Max Grundig

Grundig (English: /ˈɡrʌndɪɡ, ˈɡrʊndɪɡ/ GRU(U)N-dig, Turkish pronunciation: [ˈgɾundig], German pronunciation: [ˈɡʁʊndɪç]) is a German consumer electronics brand[1] and company that manufactures domestic appliances and personal-care products. It is owned by Arçelik A.Ş., the white goods (major appliance) manufacturer of Turkish conglomerate Koç Holding. Originally a German local consumer electronics company, Grundig GmbH was founded in 1945 by Max Grundig and was headquartered for the most part in Nuremberg until its insolvency in 2003.

The original Grundig company helped fuel the post-war economic miracle of West Germany and it grew to become one of the leading manufacturers in the world of radio, TV, recording and other electronic equipment in the following decades. In the 1970s, Philips began acquiring Grundig's shares, leading to complete control in 1993, but Philips divested Grundig by 1998. Grundig filed for bankruptcy in April 2003 after years of losses and strong competition from cheaper Asian competitors.[2][3]

Most of the former Grundig business was acquired by a Turkish-British joint venture of Beko and Alba in 2004,[4][5] who relaunched the Grundig brand for consumer electronics as Grundig Intermedia GmbH, whereas Grundig's car radio division was acquired by American company Delphi Corporation.[6] In 2007, Koç Holding (parent company of Beko) acquired full ownership of Grundig and put the brand under its home-appliances subsidiary Arcelik A.Ş.[7][8] Grundig Intermedia left Nuremberg in 2016 to a new base in Neu-Isenburg.[9] Later it merged with Beko Germany to form Beko Grundig Germany GmbH and is now based in Eschborn which functions as the German and North European headquarters of Arçelik.[10]

  1. ^ [1]
  2. ^ Gow, David (15 April 2003). "Grundig collapses into bankruptcy". The Guardian. ISSN 0261-3077. Retrieved 30 January 2025.
  3. ^ "Bankruptcy Throws Shadow on Grundig's History of Innovation – DW – 04/15/2003". dw.com. Retrieved 30 January 2025.
  4. ^ "Turkish-British venture buys Grundig's home Intermedia division". www.spacedaily.com. Retrieved 30 January 2025.
  5. ^ "Commission clears joint acquisition of Grundig by Turkey's Beko and Britain's Alba". European Commission - European Commission. Retrieved 30 January 2025.
  6. ^ https://www.eetimes.com/u-k-turkish-consortium-to-buy-germanys-grundig/
  7. ^ "Years 2005 – today". Grundig.de. Archived from the original on 13 November 2012.
  8. ^ https://www.reuters.com/article/alba-sale/alba-agrees-to-sell-grundig-stake-for-25-mln-stg-idUSWLB490020071218/
  9. ^ "Grundig zieht zu Beko". www.cetoday.ch (in German). 11 April 2016. Retrieved 30 January 2025.
  10. ^ "Marken Beko und Grundig eröffnen Showroom in Eschborn". www.eschborn.de (in German). 12 July 2023. Retrieved 30 January 2025.

Grundig

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