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HIT Entertainment

HIT Entertainment Limited
Formerly
  • Henson International Television (1982–1989)[1]
  • Gainbase PLC (1989)
  • HIT Communications PLC (1989–1992)
  • HIT Entertainment PLC (1992–2005)[2]
Company typeIn-name-only unit of Mattel
IndustryTelevision production
GenreEntertainment
Children's programming
PredecessorsGullane Entertainment
Lyrick Studios
Founded1982 (1982)
Founders
Defunct31 March 2016 (2016-03-31)
FateAbsorbed into Mattel Creations, Currently exists as an in-name-only unit of Mattel Television
SuccessorMattel Television
Headquarters
Number of locations
3
Key people
Peter Orton
Products
Services
Number of employees
188+
Parent
Divisions
  • HIT Video
  • HIT Consumer Products
  • HIT Toy Company
  • HIT Movies
Subsidiaries
  • HIT Entertainment USA Inc.
  • Ludgate 151 Ltd.
  • Entermode Ltd.[3]
  • HIT Entertainment Canada Inc.[4]

HIT Entertainment Limited (stylised as HiT) was a British-American entertainment company founded in 1982 as Henson International Television, the international distribution arm of The Jim Henson Company, by Jim Henson, Peter Orton, and Sophie Turner Laing. Orton alone took over the company in 1989 after learning Henson intended to sell the company to The Walt Disney Company. HIT owned and distributed children's television series such as Thomas & Friends, Fireman Sam, Bob the Builder, Pingu, Barney & Friends, and Angelina Ballerina.[5]

HIT Entertainment was one of several partner companies alongside NBCUniversal, PBS, and Sesame Workshop that founded PBS Kids Sprout; many of HIT's shows aired on the channel as a result at the time.

On 1 February 2012, HIT Entertainment was acquired by Mattel, as Mattel was initially only interested in the Thomas & Friends brand in its acquisition, according to Deadline Hollywood.[6] Mattel absorbed the company on 31 March 2016 into its then newly created division, Mattel Creations.[7]

HIT had a brand initiative called The Little Big Club, to feature some of the company's characters in live events held at shopping malls.

  1. ^ Cite error: The named reference ind was invoked but never defined (see the help page).
  2. ^ "HIT Entertainment PLC - Overview". Companies House. UK Government. Retrieved 22 January 2019.
  3. ^ Cite error: The named reference FU was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference awn was invoked but never defined (see the help page).
  5. ^ "Our Brands". HiT Entertainment. Archived from the original on 15 August 2002. Retrieved 13 February 2014.
  6. ^ Cite error: The named reference mattel-thomas was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference MCDl was invoked but never defined (see the help page).

HIT Entertainment

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