Ironic (or post-ironic) usage of vintage elements is popular in hipster fashion. Ironic moustaches and moustache tattoos were also popular.
The 21st-century hipster is a subculture (sometimes called hipsterism).[1][2] Fashion is one of the major markers of hipster identity.[3] Members of the subculture typically do not self-identify as hipsters,[1] and the word hipster is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy.[4]
The subculture is often associated with indie and alternative music. In the United States and Canada, it is mostly associated with perceived upper-middle-class white young adults who gentrify urban areas.[2][3][5][6] The subculture has been critiqued as lacking authenticity, promoting conformity and embodying a particular ethic of consumption that seeks to commodify the idea of rebellion or counterculture.[7][8]
The term hipster in its present usage first appeared in the 1990s and became widely used in the late 2000s and early 2010s,[9] being derived from the earlier hipster movements of the 1940s.[10] Hipster culture had become a "global phenomenon"[11] during the early-mid 2010s,[12] before declining from the mainstream by 2016–2017.[13][14]
^Maly; Varis 2016: "As a result, a picture of hipster culture emerges as a translocal and layered phenomenon with contextually specific claims to authenticity." ..."What is absolutely crucial – and global – in defining a hipster is the claim to authenticity, uniqueness and individuality" ... "distinction and claims to authenticity (and not being 'like everybody else') lie at the core of the hipster culture." ..."with an enormous emphasis on style, fashion and a particular ethic of consumption"
^Horning, Rob (2010). "Death of the Hipster". In Greif, Mark; Ross, Kathleen; Tortorici, Dayna (eds.). What Was the Hipster? A Sociological Investigation. New York: n+1 Foundation/HarperCollins. pp. 82, 87, 93. ISBN9780982597712. ...the hipster is defined by a lack of authenticity, by a sense of lateness to the scene, or by the fact that his arrival fashions the scene — transforms people who are doing their thing into a self-conscious scene, something others can scrutinize and exploit.