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.svg){kind=logo} Logo used since 2022 | |
| Country | United Kingdom |
|---|---|
| Programming | |
| Language(s) | English |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Timeshift service | ITV4 +1 |
| Ownership | |
| Owner | ITV plc |
| Parent | ITV Digital Channels |
| Sister channels | |
| History | |
| Launched | 1 November 2005 |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Freeview | Channel 26 (SD) Channel 59 (+1) |
| Streaming media | |
| ITVX | Watch live (UK only) |
| Sky Go | Watch live (UK only) |
| Virgin TV Go | Watch live (UK only) Watch live (+1) (UK only) |
| Virgin TV Anywhere | Watch live (Ireland only) |
ITV4 is a British free-to-air television channel which first aired on 1 November 2005. It is owned by ITV Digital Channels, a division of ITV plc, and is part of the ITV network.
The channel focuses primarily on general entertainment programming targeting a male audience, including action series and films, gameshows, reality television, and sports. It is the main linear television outlet for ITV Sport, carrying much of its football, cycling, darts, horse racing, rugby, and snooker coverage (with ITV1 used primarily for marquee events).