| Type | Breakfast television |
|---|---|
First air date | 1 January 1993 (as GMTV) 6 September 2010 (as Daybreak) 28 April 2014 (as Good Morning Britain) |
| Headquarters | Television Centre, London |
| Area | National (Breakfast 6:00 am – 9:25 am)[1] |
| Owner | ITV plc |
Former names | GMTV |
Official website | Good Morning Britain Lorraine |
| Replaced | GMTV |
ITV Breakfast Broadcasting Limited (previously known as GMTV Limited) is the national ITV breakfast television licensee,[2] broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.[3]
GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly-rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010. In March 2014, it was announced Daybreak had been axed amid poor ratings. The programme was replaced on Monday 28 April 2014 by Good Morning Britain, reprising the title of a previous ITV's early-morning programme. The Lorraine segment has not been affected by the changes.
At weekends, ITV Breakfast would air children's programming, a simulcast of the channel CITV, until August 2023, when kids programmes were moved to ITVX and ITV2.[4] Daytime repeats are now broadcast during the earlier hours of the ITV Breakfast slot at weekends.
The talk show Weekend was broadcast on Saturdays and Sundays at 8:30a.m. until 2017 when it didn't return after the Christmas break. It was hosted by Aled Jones. Various other similar talk shows have aired in this slot, including Martin & Roman's Weekend Best!.
ITV Breakfast Broadcasting Limited is a subsidiary of ITV Broadcasting Limited. The shows broadcast are produced by ITV Breakfast Ltd, a subsidiary of ITV Studios.[5]
- ^ "BREAKFAST NATIONAL CHANNEL 3 SERVICE LICENCE" (PDF). Ofcom. Retrieved 15 May 2022.
- ^ "GMTV – National Breakfast-time". Ofcom. Archived from the original on 12 July 2007. Retrieved 1 June 2007.
- ^ "ITV buys remaining 25 pct stake in GMTV". Interactive Investor. 26 November 2009. Archived from the original on 17 July 2011. Retrieved 5 March 2013.
- ^ "CITV: Children's TV channel will close in September following launch of ITVX Kids". Sky News. 20 August 2023. Retrieved 30 August 2023.
- ^ "Itvstudios".