 Website logo | |
Type of site | Film news and reviews |
|---|---|
| Available in | English |
| Owner | G. V. Ramana (Jeevi) |
| Industry | Internet services |
| URL | Idlebrain.com |
| Commercial | Yes |
| Registration | Free/subscription |
| Launched | December 1999 |
| Current status | Active |
Idlebrain.com is an Indian entertainment website dedicated to Telugu cinema. Established in 1999 by G. V. Ramana, popularly known as Jeevi, a graduate of BITS Pilani, the site is among the oldest websites on the Internet focused on Telugu films.[1]
The site features film reviews, news, box office updates, trailers, interviews, photo galleries, and movie schedules. Jeevi's film reviews, starting with Iddaru Mitrulu (1999), have made the site particularly popular, with an archive of over 1,000 reviews as of April 2023.[2][3] It is regarded as a prominent online resource for Telugu cinema.[4]
- ^ Chowdhary, Y. Sunita (3 April 2006). "Log in, drink in the cinema". The Hindu. Archived from the original on 17 November 2014. Retrieved 14 November 2014.
When G.Venkata Ramana aka Jeevi, a B.Tech grad from BITS, Pilani, started idlebrain.com in 1999 to keep his pals informed on the Telugu film industry, there wasn't much competition.
- ^ "Idlebrain.com: Hobby that turned into a successful venture". Moneycontrol. 17 August 2009. Archived from the original on 7 November 2016. Retrieved 14 November 2014.
Jeevi's reviews are particularly popular among the Telugu NRI community, so much so that DVD rental prices are decided based on his ratings.
- ^ Chowdhary, Y. Sunita (2 April 2006). "Log in, drink in the cinema". The Hindu. ISSN 0971-751X. Archived from the original on 17 November 2014. Retrieved 21 August 2022.
Most distributors have informed Jeevi that his reviews affect BO performances.
- ^ Indraganti, Kiranmayi (13 April 2017). Yu, Sabrina Qiong (ed.). Revisiting Star Studies: Cultures, Themes and Methods. Edinburgh University Press. p. 92. ISBN 978-1-4744-0432-7. Archived from the original on 27 August 2022. Retrieved 27 August 2022.