Improving Web Advertising Business Group

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Improving Web Advertising Business Group

Abbreviation	IWABG
Formation	2017; 8 years ago (2017)
Type	Committee
Membership	412
Chair	Wendy Seltzer
Parent organization	World Wide Web Consortium
Website	www.w3.org/community/web-adv/

The Improving Web Advertising Business Group (IWABG) is a subcommittee of the World Wide Web Consortium with a focus on online advertising. In January 2020, Google encouraged advertising technology companies to join the group as a way to participate in the company's Privacy Sandbox initiative. The IWABG was formed in 2017; as of March 2022^[update] it had 412 participants.