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An influencer, also referred to as an online influencer and social media influencer, is a term traditionally associated with someone who is considered influential. The term has more recently been associated specifically with people who influence and guide the interest of others using social media.[6] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing.[7]
Types of influencers include fashion influencer and virtual influencer. Some influencers are associated with specific social media apps such as TikTok influencers,[8] Instagram influencer,[9][10] or Pinterest influencer, and many are also considered internet celebrities. As of 2023[update], Instagram is the social media platform on which businesses spend the most advertising dollars towards marketing with influencers.[11] However, influencer can exert their influence on any type of social media network. Thus, Instagram's leadership in the influencer marketing space has been under assault by platforms such as LinkedIn, TikTok, Snapchat and Roblox.[12][13][14]
- ^ "MrBeast Is Now The Most Subscribed YouTuber: 'Avenged Pewdiepie'". Times Now. June 2, 2024. Archived from the original on June 2, 2024. Retrieved June 2, 2024.
- ^ Stone, Rolling (August 26, 2024). "25 Most Influential Creators of 2024". Rolling Stone. Archived from the original on December 3, 2024. Retrieved December 3, 2024.
- ^ Asarch, Steven (February 16, 2021). "POWER RANKING: the 10 most well-liked influencers on the internet". Insider. Archived from the original on February 24, 2022. Retrieved May 6, 2021.
- ^ Dickson, Ej (April 19, 2022). "Is MrBeast for Real? Inside the Outrageous World of YouTube's Cash-Happy Stunt King". Rolling Stone. Archived from the original on April 20, 2022. Retrieved July 7, 2023.
- ^ Espada, Mariah (June 13, 2023). "Why MrBeast's New Video Became The Second Most Watched in 24 Hours in YouTube History". Time. Archived from the original on January 24, 2024. Retrieved November 25, 2023.
- ^ "influencer: noun". Merriam-Webster. Retrieved March 3, 2024.
- ^ "Influencer". Cambridge Dictionary. Archived from the original on October 22, 2023. Retrieved March 3, 2024.
- ^ Ohlheiser, A.W. (August 6, 2020). "A guide to the TikTokish apps that want to be the next TikTok". MIT Technology Review. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ "Video captures men spraying Instagram influencer's dog during alleged robbery". CNN. June 11, 2023. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ "Instagram Influencer Marketing: A Complete 2024 Guide". Shopify. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ Lepitak, Stephen (April 17, 2023). "Instagram Remains a Priority Platform for Marketers. Here's Why". Ad Week. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ Bain, Phoebe and Gillian Follett (March 1, 2024). "HOW LINKEDIN IS BECOMING A HOT SPOT FOR INFLUENCER MARKETING". Ad Age. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ McDowell, Maghan (February 27, 2024). "Influencer marketing has arrived on Roblox". Vogue Business. Retrieved March 3, 2024.
- ^ Schulz, Madeleine (February 9, 2024). "The Instagram era of influencer brands is over. What now?". Vogue Business. Archived from the original on March 2, 2024. Retrieved March 3, 2024.