Back আইটেম নম্বর Bengali/Bangla Item number French アイテム・ナンバー Japanese ಐಟಂ ಸಂಖ್ಯೆ KN 아이템 넘버 Korean Item number LT Item number Polish Item song SO குத்தாட்டப் பாடல் Tamil 非劇情演員 Chinese

Item number

Actress Nathalia Kaur performing an item number in the film Department (2012)

In Indian cinema, an item number or special song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Telugu, Tamil, Hindi, Kannada, Punjabi, and Bengali cinema) to describe a catchy, upbeat, often provocative dance sequence for a song performed in a movie.[1] The main aim of an item number is to entertain movie-goers and to lend support to the marketability of the film by being featured in trailers.[2] They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks, since they do not add to the continuity of the plot.[3] It is thus a vehicle for commercial success that ensures repeat viewing.[4]

An actress, singer, or dancer, especially someone who is poised to become a star, who appears in an item number is known as an item girl. While there are item boys[2] as well, women are more commonly featured in item numbers than men.[5][6]

In filmi Mumbai slang, the term item means a "sexy woman",[3] thus the original sense of "item number" is a highly sensualized song with racy, dirty imagery and suggestive lyrics.[7]

  1. ^ Journals : Item number defined Archived 7 April 2008 at the Wayback Machine
  2. ^ a b Barrett, Grant (2006). The official dictionary of unofficial English: a crunk omnibus for thrillionaires and bampots for the Ecozoic Age. McGraw-Hill Professional. pp. 189, 190. ISBN 0-07-145804-2.
  3. ^ a b Morey, Peter; Alex Tickell (2005). Peter Morey and Alex Tickell (ed.). Alternative Indias: writing, nation and communalism. Rodopi. p. 221, 178. ISBN 90-420-1927-1.
  4. ^ Bhattacharya Mehta, Rini; Rajeshwari Pandharipande (2010). Bollywood and Globalization: Indian Popular Cinema, Nation, and Diaspora. Anthem Press. p. 42. ISBN 978-1-84331-833-0.
  5. ^ Gera Roy, Anjali (2009). "The Body of New Asian Dance Music". Asia Research Institute Working Paper No. 122. SSRN. doi:10.2139/ssrn.1471101. SSRN 1471101.
  6. ^ Ghosh, Biswadeep (15 December 2010). "Biggest item numbers ever!". The Times of India. Archived from the original on 23 May 2012. Retrieved 25 April 2011.
  7. ^ Towheed Feroze (29 September 2014). "Hypocrisy of the reel and the real". Dhaka Tribune. Archived from the original on 9 January 2015. Retrieved 15 May 2015.

Item number

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