 | |
| Product type | Baking mixes |
|---|---|
| Owner | Chelsea Milling Company |
| Introduced | 1930 |
| Markets | United States |
| Website | https://www.jiffymix.com/ |
Jiffy is a brand of baking mixes marketed by the Chelsea Milling Company in Chelsea, Michigan, that has been producing mixes since 1930.[1][2] The company was previously named Chelsea Roller Mill.[3] They are known for their products being packaged in a recognizable, small box with the brand's logo in blue. Jiffy was created as the first prepared baking mix in the United States by Mabel White Holmes.[1]
The company is now run and managed by her grandson, Howdy Holmes, a former Indianapolis 500 and CART driver.[1] Holmes became the company's CEO in 1995.[1] In March 2013, the company had around 350 employees,[2] and in 2015 employs about 300 workers[1] and produces 1.6 million boxes of its products each day.[4] Its corn muffin mix accounts for 91 percent of the company's retail sales, and the company's retail market in October 2013 was $550 million.[3]
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Seguin 2013was invoked but never defined (see the help page). - ^ Marti Attoun. "Making Baking a Jiffy". Archived from the original on September 26, 2007. Retrieved June 1, 2007.