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Lexus

Lexus
Company typeDivision
IndustryAutomotive
Founded1989 (1989)[1]
FounderEiji Toyoda
HeadquartersNagoya, Japan
Area served
Worldwide
Key people
  • Takashi Watanabe (president)[2]
  • David Nordstrom (VP, Asia Pacific)[3]
  • Spiros Fotinos (VP, EU)[4]
  • Andrew Gilleland (VP, U.S.)[5]
Products
BrandsF marque
ServicesAutomotive financing
ParentToyota Motor Corporation
Websitediscoverlexus.com

Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide[3][6] and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.[7] Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.

Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989.[8] Subsequently, the division added sedan, coupé, convertible and SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name. In 2005, a hybrid version of the RX crossover debuted and additional hybrid models later joined the division's lineup. Lexus launched its own F marque performance division in 2007 with the debut of the IS F sport sedan, followed by the LFA supercar in 2009.

Lexus vehicles are largely produced in Japan, with manufacturing centered in the Chūbu and Kyūshū regions, and in particular at Toyota's Tahara, Aichi, Chūbu and Miyata, Fukuoka, Kyūshū plants. Assembly of the first Lexus produced outside the country, the Canadian-built RX 330, began in 2003. Following a corporate reorganization from 2001 to 2005, Lexus began operating its own design, engineering and manufacturing centers.

Since the 2000s, Lexus has increased sales outside its largest market, the United States. The division inaugurated dealerships in the Japanese domestic market in 2005, becoming the first Japanese premium car marque to launch in its country of origin.[9] The brand has since debuted in Southeast Asia, Latin America, Europe and other regions, and has introduced hybrid vehicles in many markets.

  1. ^ "When was Lexus founded?". Northwest Lexus. 28 September 2018. Archived from the original on 2 July 2021. Retrieved 1 May 2020.
  2. ^ "TMC Announces Changes to Executive Structure, Senior Professional/Senior Management Employees". Toyota Motor Corporation. 13 February 2023. Archived from the original on 14 August 2023. Retrieved 14 August 2023.
  3. ^ a b "Lexus Design Award 2022". Bloomberg.com. 30 September 2021. Archived from the original on 5 January 2022. Retrieved 5 January 2022.
  4. ^ Gibbs, Nick (2 December 2021). "Lexus teases RZ electric crossover". Automotive News. Archived from the original on 5 January 2022. Retrieved 5 January 2022.
  5. ^ Finlay, Steve (5 January 2021). "Toyota, Lexus End Tough Sales Year on High Notes". Wards Auto. Archived from the original on 5 January 2021. Retrieved 5 January 2022.
  6. ^ Wilson, Tom (13 February 2009). "2010 Lexus RX 350 & RX 450h – First Drive". Road & Track. Archived from the original on 10 April 2010. Retrieved 15 May 2010.
  7. ^ "Japan's Best Global Brands 2009". Interbrand. 2009. Archived from the original on 23 November 2010. Retrieved 20 September 2010.
  8. ^ "A Short History of Japanese Luxury Cars". 28 June 2011. Archived from the original on 28 June 2011. Retrieved 1 May 2020.
  9. ^ Cite error: The named reference cbs was invoked but never defined (see the help page).

Lexus

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