Magic Classical

Magic Classical
  • London
  • United Kingdom
Broadcast areaUnited Kingdom
Frequency
Programming
FormatClassical music
Ownership
OwnerBauer Media Audio UK
History
First air date
4 March 2019 (2019-03-04)
Former names
Scala Radio
Links
WebcastRayo
WebsiteMagic Classical

Magic Classical (formerly Scala Radio) is a British digital radio station owned and operated by Bauer Media Audio UK. The station was launched in March 2019 as Scala Radio and broadcasts nationally on DAB Digital Radio, via Smart speaker, app, and online. The station was the first national classical music service to launch on terrestrial radio in the UK since Classic FM in 1992.

The station's playlist features 70% popular classics and 30% new and "surprising" music. Scala also aimed to produce more speech content – or more "storytelling" – than Classic FM or BBC Radio 3.[1]

  1. ^ Hann, Michael (1 March 2019). "Can Scala Radio disrupt the UK's classical market?". Financial Times. London. Retrieved 9 March 2019.

Magic Classical

Dodaje.pl - Ogłoszenia lokalne