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| Company type | Subsidiary (GmbH) |
|---|---|
| Industry | Automotive |
| Founded | 1909 |
| Founder | Wilhelm Maybach |
| Defunct | 1960 (bought by Daimler-Benz) 2013 (as a standalone brand) |
| Fate | 1960: bought by Daimler-Benz 2002: standalone brand 2015: Mercedes sub-brand |
| Successor | Mercedes-Maybach |
| Headquarters | Stuttgart, Germany |
| Products | Luxury vehicles |
| Parent | Mercedes-Benz |
| Website | maybach |
Maybach (German: [ˈmaɪbax], MY-baakh)[1] is a German luxury car brand owned by and a part of Mercedes-Benz AG. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of Luftschiffbau Zeppelin GmbH, and it was known as Luftfahrzeug-Motorenbau GmbH until 1999.
In 1960, Maybach was acquired by Daimler-Benz. The name returned as a standalone ultra-luxury car brand in 2002, sharing significant components with Mercedes-Benz cars. After slow sales, Maybach ceased to be a standalone brand by 2013, and it became (in 2015) a sub-brand of Mercedes-Benz, which the Mercedes-Benz Group owns. As of 2021[update], Daimler produces an ultra-luxury edition of the Mercedes-Benz S-Class, the Mercedes-Benz EQS SUV and the Mercedes-Benz GLS-Class under the Mercedes-Maybach name.[2]
- ^ "Wilhelm Maybach". Forvo, the pronunciation dictionary. Retrieved 24 August 2012.
- ^ Tschampa, Dorothee (11 November 2014). "Mercedes Revives Maybach Name to Challenge Rolls-Royce". Bloomberg.